The influence of social media on tourist’ decisions to purchase sightseeing and tour: the Heckman sample selection approach

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BY   Surarak Wichupankul, Chayanon Phucharoen and Nichapat SangkaewAbstractThis paper aimed to investigate whether the usage of social media by tourists could statistically influence their decision to purchase sightseeing and tour in Thailand’s major coastal tourist … Read More

Social media sites and nightlife tourism: an empirical study of tourist decision making on nightlife entertainment consumption

fhtadminWorking Papers

BY  Chayanon Phucharoen, Surarak Wichupankul and Nichapat SangkaewAbstractThis paper examines the effect of social media usage on tourist decision to consume and their spending amount on nightlife entertainment. Through the application of Heckman correction model … Read More

Tourists’ Influential factors on temple visits in Phuket: An Analysing of TripAdvisor

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BY  Kris Sincharoenkul and Nichapat SangkaewAbstractSince Phuket has many types of tourist destinations and the inclining of cultural tourism trend, temples are also considered to be renowned tourist attractions. There are a number of researches … Read More

Comparing shopping experiences in department stores and street markets: A Big Data analysis of TripAdvisor reviews

fhtadminWorking Papers

BY  Chayanon Phucharoen, Tatiyaporn Jarumaneerat and Nichapat SangkaewAbstractAs part of the nation’s promising sector, the retail industry almost plays a vital role as the hotel industry in Thai tourism sector as 24% of tourist daily … Read More