Since Phuket has many types of tourist destinations and the inclining of cultural tourism trend, temples are also considered to be renowned tourist attractions. There are a number of researches on cultural tourism however there are few studies particularly focusing on temple destinations, especially in Phuket. The aims of this paper are to investigate factors which influence tourists who have already visited temples. The result shows the most importance requirements and feedbacks from the tourists regarding to their visits on temple destinations. Finally, this paper provides a guideline suggesting particular plans in order to develop temple destinations to reach the tourists’ optimum satisfaction.

Keywords: Cultural tourism, Influential factors, Temples, Online reviews, TripAdvisor, Phuket