Author: Kullada Phetvaroon and Crysantina R. Michelle Kurniadjie Learn More(opens in a new tab)ABSTRACT This study investigates the influence of digital information quality in tourist experience which divided into three parts: pre-trip experience (before trip), … Read More
Effectiveness of Disease Control Measures on the Transmission Risk of SAR-Cov-2 among High-Risk Contacts: a Case Study in Phuket, Thailand
Author: Thanit Semkaew, Nichapat Sangkaew, and Chayanon Phucharoen Learn More(opens in a new tab)ABSTRACT During the first wave of COVID-19 (April- May 2020), Phuket had the second-largest accumulated number of COVID-19 confirmed cases nationwide. Two … Read More
Construct validation of leaders’ motivating language in the context of the hotel industries of Bangladesh and Malaysia
Author: Md Karim Rabiul, Tan Fee Yean, Ataul Karim Patwary, Ahmad Edwin Mohamed and Haim HilmanLearn More(opens in a new tab)ABSTRACT Purpose This study aims to validate the motivating language scale developed by Mayfield et … Read More
How are small businesses adapting to the new normal? Examining tourism development amid COVID-19 in Phuket
Author: Kevin FuchsLearn More(opens in a new tab)ABSTRACT It is reasonable to state that Thailand’s economic impact had been severe due to the lack of international tourists. In particular, the mass-tourist destination Phuket has suffered … Read More
Comparing shopping experiences in department stores and street markets: A big data analysis of TripAdvisor reviews
Author: Chayanon Phucharoen, Tatiyaporn Jarumaneerat and Nichapat SangkaewLearn More(opens in a new tab)ABSTRACT PurposeBased on big data analytical and statistical techniques, this study aims to examine tourists’ shopping experiences at department stores and street markets … Read More
Linking Leadership Styles and Two-way Communication to Engagement: A Study Among the Hospitality Employees in Bangladesh
Author: Md Karim Rabiul, Tan Fee Yean, Ataul Karim Patwary and Haim HilmanLearn More(opens in a new tab)ABSTRACT This study seeks to understand the mediation effects of two-way communication between the relationship of leadership styles … Read More
Segmenting International Tourists Based on the Integration of Travel Risk Perceptions and Past Travel Experience
Author: Tatiyaporn JarumaneeratLearn More(opens in a new tab)ABSTRACT Perceived travel risks arise from the uncertain and undesirable consequences associated with traveling to a destination. These perceived risks could make tourists feel reluctant to travel to … Read More
The influence of social media on tourist’ decisions to purchase sightseeing and tour: the Heckman sample selection approach
BY Surarak Wichupankul, Chayanon Phucharoen and Nichapat Sangkaew Abstract This paper aimed to investigate whether the usage of social media by tourists could statistically influence their decision to purchase sightseeing and tour in Thailand’s major … Read More
Social media sites and nightlife tourism: an empirical study of tourist decision making on nightlife entertainment consumption
BY Chayanon Phucharoen, Surarak Wichupankul and Nichapat Sangkaew Abstract This paper examines the effect of social media usage on tourist decision to consume and their spending amount on nightlife entertainment. Through the application of Heckman … Read More
Tourists’ Influential factors on temple visits in Phuket: An Analysing of TripAdvisor
BY Kris Sincharoenkul and Nichapat Sangkaew Abstract Since Phuket has many types of tourist destinations and the inclining of cultural tourism trend, temples are also considered to be renowned tourist attractions. There are a number … Read More
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