A research project led by our lecturer Kevin Fuchs aimed to examine how small tourism and hospitality businesses adapt to the ever-changing business environment amid COVID-19. His publication provides insights into the recent tourism development in Phuket. Aj. Kevin comments that "it is important to investigate how local entrepreneurs manage the obstacles and hardship due to COVID-19. As a community, we need to develop a better understanding of how we can support each other."
Furthermore, he notes that he is grateful to the Faculty of Hospitality and Tourism for financially supporting his research project. If you are interested, you can find more information about his study enclosed: Fuchs, K. (2022). Small Tourism Businesses Adapting To The New Normal: Evidence From Thailand. Tourism: An International Interdisciplinary Journal, 70(2), 258-269.
