The Perceived Usefulness of Gamified E-Learning: A Study of Undergraduate Students With Implications for Higher Education

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A research project by Aj. Veronica Aguilos and Aj. Kevin Fuchs Gamification is about applying gaming strategies and game elements to improve learning, and thus, making it more engaging for individuals. The application of gamification … Read More

An Exploratory Interview Study on Travel Risk Perception: The Case of Phuket Sandbox

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Travel risk perception is a factor with emerging importance in the tourism industry due to its intangible nature, but a large impact on travelers’ decision-making. This exploratory study examines the perception of travel risk amid … Read More

Bringing gamification into the classroom: An empirical study to investigate the perceived usefulness and perceived engagement

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The advancement of ICT has expedited the decline of knowledge-based learning. Gamification is considered an enhanced pedagogical way to foster knowledge transfer and construct students’ learning in formal education. The term refers to “the phenomenon … Read More

The Difference Between Emergency Remote Teaching and e-Learning

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ERT stands for Emergency Remote Teaching. ERT emerged in the midst of COVID-19. ERT is a part of online education. However, it has very different distinguishing features. Educators were rushed to convert entire implementations from … Read More

Remote Teaching and Learning in the COVID Era: Empirical Evidence from three Universities in Thailand

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📌 In an abrupt and unprecedented move to cancel face-to-face classes across the country for all institutions in higher education (HE), the paradigm of emergency remote teaching emerged (ERT). The purpose of ERT is to … Read More

Factors Influencing Tourism Students’ Intentions Towards Environmental Sustainability

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💢A study to examine undergraduate hospitality and tourism students’ intentions toward environmental sustainability among students in China and Thailand. The empirical data was collected through a self-administered attitude questionnaire. The results of the study revealed … Read More

Student Perspectives about Emergency Remote Teaching during COVID-19

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There is no universal response for institutions in higher education on how to handle the continuity of education during the radical transformation all across the world during COVID-19. The study identified that the students largely … Read More

An Exploratory Interview Study About Student Perceptions of Using Social Media to Facilitate Their Undergraduate Studies

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The true power of social media lies in its ability to enable users to connect and share information with anyone around the globe. The use of social media in education helps students get more useful … Read More

Small Tourism Businesses Adapting to the New Normal: Evidence From Thailand

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A research project led by our lecturer Kevin Fuchs aimed to examine how small tourism and hospitality businesses adapt to the ever-changing business environment amid COVID-19. His publication provides insights into the recent tourism development … Read More

Tourist arrivals to Phuket 2019

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TOP 5The total of Tourist arrivals is 13,047,000. THAILANDNo. of tourists = 3,370,822 (26%)ChinaNo. of tourists = 3,118,901 (24%)RussiaNo. of tourists = 909,261 (7%)GermanyNo. of tourists = 638,609 (5%)AustraliaNo. of tourists = 482,320 (4%)