Factors Influencing Tourism Students’ Intentions Towards Environmental Sustainability

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💢A study to examine undergraduate hospitality and tourism students’ intentions toward environmental sustainability among students in China and Thailand. The empirical data was collected through a self-administered attitude questionnaire. The results of the study revealed … Read More

Student Perspectives about Emergency Remote Teaching during COVID-19

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There is no universal response for institutions in higher education on how to handle the continuity of education during the radical transformation all across the world during COVID-19. The study identified that the students largely … Read More

An Exploratory Interview Study About Student Perceptions of Using Social Media to Facilitate Their Undergraduate Studies

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The true power of social media lies in its ability to enable users to connect and share information with anyone around the globe. The use of social media in education helps students get more useful … Read More

Small Tourism Businesses Adapting to the New Normal: Evidence From Thailand

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A research project led by our lecturer Kevin Fuchs aimed to examine how small tourism and hospitality businesses adapt to the ever-changing business environment amid COVID-19. His publication provides insights into the recent tourism development … Read More

Tourist arrivals to Phuket 2019

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TOP 5The total of Tourist arrivals is 13,047,000. THAILANDNo. of tourists = 3,370,822 (26%)ChinaNo. of tourists = 3,118,901 (24%)RussiaNo. of tourists = 909,261 (7%)GermanyNo. of tourists = 638,609 (5%)AustraliaNo. of tourists = 482,320 (4%)

Number of International visitors

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TOP 5BANGKOKNo. of visitors = 386,508 Revenue = 6,996.21 million THBPhuketNo. of visitors = 89,354 Revenue = 5,083.55 million THBChiang Mai No. of visitors = 20,949 Revenue = 154.41 million THBPhang Nga No. of visitors … Read More

COVID-19 Phuket Economic Impact

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The fallout from the spread of the COVID-19 , the lack of Chinese tourist arrivals may cost Phuket’s tourism industry up to B32 billion by the time the industry starts to recover (February through April). … Read More

2020 Phuket Economy at a tipping point?

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Our studies have recently found quantitative signals which raised questions about the sustainability of growth in one of the most promising economies in Thailand, Phuket. Throughout the last decade, Phuket economy has grown at the … Read More

After FEB. COVID-19 Phuket Economic Impact (FEB. 2020)

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In our initial research we estimated that Phuket would lose around B32bn in lost tourism revenues from the COVID-19 outbreak. However, the spread of the disease has become much worse, affecting many other parts of … Read More

Phuket to lockdown the Island to Contain the Spread of Coronavirus!

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Why we must maintain extreme social distancing?Download PDFWhy we must maintain extreme social distancing?Download PDF