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FACULTY OF HOSPITALITY AND TOURISM
PRINCE OF SONGKLA UNIVERSITY, PHUKET CAMPUS

  • Thai
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FACULTY OF HOSPITALITY AND TOURISM
PRINCE OF SONGKLA UNIVERSITY (PHUKET)

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Examining the Influence of Digital Information Quality on Tourists’ Experience

fhtadminFebruary 1, 2022Early cites, Research

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Author:

Kullada Phetvaroon and Crysantina R. Michelle Kurniadjie
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ABSTRACT

This study investigates the influence of digital information quality in tourist experience which divided into three parts: pre-trip experience (before trip), on-site experience (during trip), and post-trip experience (after trip). The results indicate that digital information quality has direct impact on tourist experience in the pre-trip and during-trip stage and indirect impact to post-trip. This study contributes to the body of knowledge by identifying the important attributes of digital information quality, which influence tourists’ three stages of experience. It helps destination planners to create a better digital marketing strategy to attract more tourists.
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Faculty of Hospitality and Tourism, Prince of Songkla University (Phuket Campus)
80 Moo 1, Vichitsongkram Rd., Kathu, Phuket 83120 Thailand
Email: fht@phuket.psu.ac.th

Faculty of Hospitality and Tourism
ADMISSIONCreate your own experience
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  • MAINPAGE
  • ABOUT US
  • LIFE at FHT
  • ACADEMIC PROGRAMS
    • BACHELOR’S DEGREE
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  • INTERNATIONAL
  • MOU
  • RESEARCH & INNOVATION
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Faculty of Hospitality and Tourism
ADMISSIONCreate your own experience
  • Thai
  • MAINPAGE
  • ABOUT US
  • LIFE at FHT
  • ACADEMIC PROGRAMS
    • BACHELOR’S DEGREE
    • MASTER’S DEGREE
    • NON-DEGREE PROGRAMS
  • ADMISSION
  • INTERNATIONAL
  • MOU
  • RESEARCH & INNOVATION
  • SERVICES OFFERED
  • PSU Lodge
  • TESTIMONIALS
  • NEWS
  • SYSTEMS ZONE