On October 16th 2019, Faculty of Hospitality and Tourism, PSU Phuket arranged “Hotel & Tourism Job Fair 2019” at building 7, Chaofa meeting room. There were 43 companies participating in this event for example tour … Read More
Sirapassorn Tantibukul Winning Creative Challenge at IMEX-MPI-MCI Future Leaders Forum
Congratulations to Ms. Sirapassorn Tantibukul for winning Creative Challenge at IMEX-MPI-MCI Future Leaders Forum 2019 and receiving the great opportunity to attend IMEX Frankfurt in May 2020. On September 25th 2019, Ms. Sirapassorn Tantibukul, a … Read More
COVID-19 Phuket Economic Impact
The fallout from the spread of the COVID-19 , the lack of Chinese tourist arrivals may cost Phuket’s tourism industry up to B32 billion by the time the industry starts to recover (February through April). … Read More
2020 Phuket Economy at a tipping point?
Our studies have recently found quantitative signals which raised questions about the sustainability of growth in one of the most promising economies in Thailand, Phuket. Throughout the last decade, Phuket economy has grown at the … Read More
After FEB. COVID-19 Phuket Economic Impact (FEB. 2020)
In our initial research we estimated that Phuket would lose around B32bn in lost tourism revenues from the COVID-19 outbreak. However, the spread of the disease has become much worse, affecting many other parts of … Read More
Phuket to lockdown the Island to Contain the Spread of Coronavirus!
Why we must maintain extreme social distancing?Download PDFWhy we must maintain extreme social distancing?Download PDF
The influence of social media on tourist’ decisions to purchase sightseeing and tour: the Heckman sample selection approach
BY Surarak Wichupankul, Chayanon Phucharoen and Nichapat Sangkaew Abstract This paper aimed to investigate whether the usage of social media by tourists could statistically influence their decision to purchase sightseeing and tour in Thailand’s major … Read More
Social media sites and nightlife tourism: an empirical study of tourist decision making on nightlife entertainment consumption
BY Chayanon Phucharoen, Surarak Wichupankul and Nichapat Sangkaew Abstract This paper examines the effect of social media usage on tourist decision to consume and their spending amount on nightlife entertainment. Through the application of Heckman … Read More
Tourists’ Influential factors on temple visits in Phuket: An Analysing of TripAdvisor
BY Kris Sincharoenkul and Nichapat Sangkaew Abstract Since Phuket has many types of tourist destinations and the inclining of cultural tourism trend, temples are also considered to be renowned tourist attractions. There are a number … Read More
Comparing shopping experiences in department stores and street markets: A Big Data analysis of TripAdvisor reviews
BY Chayanon Phucharoen, Tatiyaporn Jarumaneerat and Nichapat Sangkaew Abstract As part of the nation’s promising sector, the retail industry almost plays a vital role as the hotel industry in Thai tourism sector as 24% of … Read More