A research project led by our lecturer Kevin Fuchs aimed to examine how small tourism and hospitality businesses adapt to the ever-changing business environment amid COVID-19. His publication provides insights into the recent tourism development … Read More
Tourist arrivals to Phuket 2019
[display-map id=’3472′]TOP 5The total of Tourist arrivals is 13,047,000. THAILANDNo. of tourists = 3,370,822 (26%)ChinaNo. of tourists = 3,118,901 (24%)RussiaNo. of tourists = 909,261 (7%)GermanyNo. of tourists = 638,609 (5%)AustraliaNo. of tourists = 482,320 (4%)
Examining the Influence of Digital Information Quality on Tourists’ Experience
Author:Kullada Phetvaroon and Crysantina R. Michelle Kurniadjie Learn MoreABSTRACTThis study investigates the influence of digital information quality in tourist experience which divided into three parts: pre-trip experience (before trip), on-site experience (during trip), and post-trip … Read More
Effectiveness of Disease Control Measures on the Transmission Risk of SAR-Cov-2 among High-Risk Contacts: a Case Study in Phuket, Thailand
Author:Thanit Semkaew, Nichapat Sangkaew, and Chayanon Phucharoen Learn MoreABSTRACTDuring the first wave of COVID-19 (April- May 2020), Phuket had the second-largest accumulated number of COVID-19 confirmed cases nationwide. Two major stringent disease control measures, including … Read More
Construct validation of leaders’ motivating language in the context of the hotel industries of Bangladesh and Malaysia
Author:Md Karim Rabiul, Tan Fee Yean, Ataul Karim Patwary, Ahmad Edwin Mohamed and Haim HilmanLearn MoreABSTRACTPurpose This study aims to validate the motivating language scale developed by Mayfield et al. (1995) in the context of … Read More
How are small businesses adapting to the new normal? Examining tourism development amid COVID-19 in Phuket
Author:Kevin FuchsLearn MoreABSTRACTIt is reasonable to state that Thailand’s economic impact had been severe due to the lack of international tourists. In particular, the mass-tourist destination Phuket has suffered economic consequences as the result of … Read More
Comparing shopping experiences in department stores and street markets: A big data analysis of TripAdvisor reviews
Author:Chayanon Phucharoen, Tatiyaporn Jarumaneerat and Nichapat SangkaewLearn MoreABSTRACTPurposeBased on big data analytical and statistical techniques, this study aims to examine tourists’ shopping experiences at department stores and street markets in Phuket. Design/methodology/approach A Naïve Bayes … Read More
Linking Leadership Styles and Two-way Communication to Engagement: A Study Among the Hospitality Employees in Bangladesh
Author:Md Karim Rabiul, Tan Fee Yean, Ataul Karim Patwary and Haim HilmanLearn MoreABSTRACTThis study seeks to understand the mediation effects of two-way communication between the relationship of leadership styles (servant and transformational) and subordinate-level work … Read More
Segmenting International Tourists Based on the Integration of Travel Risk Perceptions and Past Travel Experience
Author:Tatiyaporn JarumaneeratLearn MoreABSTRACTPerceived travel risks arise from the uncertain and undesirable consequences associated with traveling to a destination. These perceived risks could make tourists feel reluctant to travel to a particular destination, or conversely may … Read More
Number of International visitors
[display-map id=’3409′]TOP 5BANGKOKNo. of visitors = 386,508 Revenue = 6,996.21 million THBPhuketNo. of visitors = 89,354 Revenue = 5,083.55 million THBChiang Mai No. of visitors = 20,949 Revenue = 154.41 million THBPhang Nga No. of … Read More