Effectiveness of Disease Control Measures on the Transmission Risk of SAR-Cov-2 among High-Risk Contacts: a Case Study in Phuket, Thailand

fhtadminEarly cites, Research

Author:Thanit Semkaew, Nichapat Sangkaew, and Chayanon Phucharoen Learn MoreABSTRACTDuring the first wave of COVID-19 (April- May 2020), Phuket had the second-largest accumulated number of COVID-19 confirmed cases nationwide. Two major stringent disease control measures, including … Read More

Construct validation of leaders’ motivating language in the context of the hotel industries of Bangladesh and Malaysia

fhtadminEarly cites, Research

Author:Md Karim Rabiul, Tan Fee Yean, Ataul Karim Patwary, Ahmad Edwin Mohamed and Haim HilmanLearn MoreABSTRACTPurpose This study aims to validate the motivating language scale developed by Mayfield et al. (1995) in the context of … Read More

How are small businesses adapting to the new normal? Examining tourism development amid COVID-19 in Phuket

fhtadminEarly cites, Research

Author:Kevin FuchsLearn MoreABSTRACTIt is reasonable to state that Thailand’s economic impact had been severe due to the lack of international tourists. In particular, the mass-tourist destination Phuket has suffered economic consequences as the result of … Read More

Comparing shopping experiences in department stores and street markets: A big data analysis of TripAdvisor reviews

fhtadminEarly cites, Research

Author:Chayanon Phucharoen, Tatiyaporn Jarumaneerat and Nichapat SangkaewLearn MoreABSTRACTPurposeBased on big data analytical and statistical techniques, this study aims to examine tourists’ shopping experiences at department stores and street markets in Phuket. Design/methodology/approach A Naïve Bayes … Read More

Linking Leadership Styles and Two-way Communication to Engagement: A Study Among the Hospitality Employees in Bangladesh

fhtadminEarly cites, Research

Author:Md Karim Rabiul, Tan Fee Yean, Ataul Karim Patwary and Haim HilmanLearn MoreABSTRACTThis study seeks to understand the mediation effects of two-way communication between the relationship of leadership styles (servant and transformational) and subordinate-level work … Read More

Segmenting International Tourists Based on the Integration of Travel Risk Perceptions and Past Travel Experience

fhtadminEarly cites, Research

Author:Tatiyaporn JarumaneeratLearn MoreABSTRACTPerceived travel risks arise from the uncertain and undesirable consequences associated with traveling to a destination. These perceived risks could make tourists feel reluctant to travel to a particular destination, or conversely may … Read More

Number of International visitors

fhtadminCurrent Issue, Research

TOP 5BANGKOKNo. of visitors = 386,508 Revenue = 6,996.21 million THBPhuketNo. of visitors = 89,354 Revenue = 5,083.55 million THBChiang Mai No. of visitors = 20,949 Revenue = 154.41 million THBPhang Nga No. of visitors … Read More

MOA Virtual Signing Ceremony Program

fhtadminAcademic, News

On 29th November 2021 at 10:00 AM (GMT+7), the Virtual MOA Signing Ceremony Program has been established between the Faculty of Hospitality and Tourism (FHT), Prince of Songkla University, Thailand, and the School of Tourism … Read More