The true power of social media lies in its ability to enable users to connect and share information with anyone around the globe. The use of social media in education helps students get more useful … Read More
COVID19 and the trend of ecotourism development in protected areas
You are cordially invited to attend Virtual Research Talk our Special Research Topic on “COVID19 and the trend of ecotourism development in protected areas” Date: Wednesday, February 23, 2022 Time: 13:00 – 14:30 … Read More
Small Tourism Businesses Adapting to the New Normal: Evidence From Thailand
A research project led by our lecturer Kevin Fuchs aimed to examine how small tourism and hospitality businesses adapt to the ever-changing business environment amid COVID-19. His publication provides insights into the recent tourism development … Read More
Tourist arrivals to Phuket 2019
[display-map id=’3472′]TOP 5The total of Tourist arrivals is 13,047,000. THAILANDNo. of tourists = 3,370,822 (26%)ChinaNo. of tourists = 3,118,901 (24%)RussiaNo. of tourists = 909,261 (7%)GermanyNo. of tourists = 638,609 (5%)AustraliaNo. of tourists = 482,320 (4%)
1st Newsletter: ASTRA Project Co-funded by Erasmus+
Advancing Strategic Management, Leadership and Fundraising in Higher Education in Asia (ASTRA) co-funded by the Eramus+ Programme of the European Union ASTRA is to support the operation of Higher Education Institutions in Laos and Thailand, … Read More
Examining the Influence of Digital Information Quality on Tourists’ Experience
Author:Kullada Phetvaroon and Crysantina R. Michelle Kurniadjie Learn MoreABSTRACTThis study investigates the influence of digital information quality in tourist experience which divided into three parts: pre-trip experience (before trip), on-site experience (during trip), and post-trip … Read More
Effectiveness of Disease Control Measures on the Transmission Risk of SAR-Cov-2 among High-Risk Contacts: a Case Study in Phuket, Thailand
Author:Thanit Semkaew, Nichapat Sangkaew, and Chayanon Phucharoen Learn MoreABSTRACTDuring the first wave of COVID-19 (April- May 2020), Phuket had the second-largest accumulated number of COVID-19 confirmed cases nationwide. Two major stringent disease control measures, including … Read More
Construct validation of leaders’ motivating language in the context of the hotel industries of Bangladesh and Malaysia
Author:Md Karim Rabiul, Tan Fee Yean, Ataul Karim Patwary, Ahmad Edwin Mohamed and Haim HilmanLearn MoreABSTRACTPurpose This study aims to validate the motivating language scale developed by Mayfield et al. (1995) in the context of … Read More
How are small businesses adapting to the new normal? Examining tourism development amid COVID-19 in Phuket
Author:Kevin FuchsLearn MoreABSTRACTIt is reasonable to state that Thailand’s economic impact had been severe due to the lack of international tourists. In particular, the mass-tourist destination Phuket has suffered economic consequences as the result of … Read More
Comparing shopping experiences in department stores and street markets: A big data analysis of TripAdvisor reviews
Author:Chayanon Phucharoen, Tatiyaporn Jarumaneerat and Nichapat SangkaewLearn MoreABSTRACTPurposeBased on big data analytical and statistical techniques, this study aims to examine tourists’ shopping experiences at department stores and street markets in Phuket. Design/methodology/approach A Naïve Bayes … Read More